The distribution of honeys and products of the hive

Bernard Michaud had a passionate interest in mass retailing and launched the “Lune de Miel” brand in 1959, therefore making it the 1st ever brand dedicated to honey.

The aim of “Lune de Miel” is to offer and introduce its customers to the highest quality of honey in each of the floral varieties recognised by honey-lovers (acacia, lavender, orange blossom, clover, lemon tree...).
The brand also endeavours to be innovative by proposing highly practical containers.

Today, “Famille Michaud Apiculteurs” is the leader on the French market with its “Lune de Miel” and “Miel L’apiculteur” brands. “Miel L’apiculteur” is intended to propose gourmets with a rich variety of authentic flavours. This selection of regional honeys is the fruit of honey flows that are the most characteristic and representative of the flora in each region of France.

Today, we distribute our honeys and products of the hive in more than 80 countries and in 100% of the points of sale in France thanks to the help of our team of 10 sales reps for France and 10 sales reps for the export market, who work together to cover the different distribution networks :

Super/hypermarkets :

(e.g. Carrefour, Auchan, etc. in France / Asda, Tesco, etc. in the UK).

The Away-From-Home (AFH) network or remote-distribution network :

This network allows us to be represented at retail and wholesale dealers :

Promo Cash, Métro, etc., but also in hotels like the Accor Group

Our Agro-Food Industry Department :

A multitude of flavours and origins that lend themselves to countless uses…

Honey and products of the hive are used by manufacturers for both food and non-food purposes.

They are available in packaging that is tailored to your needs: vats, drums, containers.

You can consult our different websites :

 www.lunedemiel.fr
 www.mielapiculteur.fr